WH Smith

I can see my case study slowly taking over my life, today's big question being, who are WH Smith, who shops at WH Smith and what is the point of WH Smith?

Last week my college home work for my post grad course was to look at the Macro Environment of WH Smith, which went well. Although, this week my group has to produce an internal company analysis of WH Smith. The fist step of which is to define their market. I have come to the preliminary conclusion that there is no logical need for the shop to exist!

They are not cheap, they are not quality, they are not specialist, they are not openly eco friendly and they are not cool, what is the point in WH Smith?

They don't specifically cater for the young, they don't specifically cater for the old, they don't specifically cater for the rich, they don't specifically cater for the poor. Who shops at WH Smiths? I know I do from time to time but then you get to asking yourself who am I?

Who would have thought that marketing could get so self reflective?

Got my big meeting with my boss in 2 hours to tell me about the result of my secondment, then that will be nearly the end of my week of stress. Still no noticeable ageing or hair loss.